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$7.5 billion. That's the projected market for VoIP (Voice over IP) in 2011-and that's also the significant money-making opportunity available to savvy VoIP resellers. In the VoIP technology industry, being a successful "reseller" means much more than buying products for less than you sell them. In truth, if your business model is based on this alone, the bottom line is that you're much more likely to fail. To be successful in the VoIP industry, the formula of "buy low, sell high" needs one more one critical component: value.