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Unified Communications Featured Article

November 23, 2009


Live In-Country Testing Allows Multi-National Corporations to Drive Efficient Conferencing


As the global recession continues to wreak havoc on the budgets of companies of all sizes, a number of trends have emerged.
 
Perhaps the most obvious trend is the reduction in business travel. Even those companies with multinational locations are finding that traveling between locations is increasingly cost prohibitive. As a result, the demand for conferencing solutions is rapidly increasing.

 
Corporations depending on conferencing solutions to drive communication and collaboration with partners, colleagues and customers readily assume that the numbers provided to them by telecom carriers within a specific country will provide a clear and reliable connection each and every time. Unfortunately, this is not always the case and these companies are finding themselves scrambling to find fixes to a problem that never should have occurred.

Companies are turning to conferencing for the speed in communication and collaboration it can provide. If a number is guaranteed to work and it does not, the company wastes valuable time. For those corporations that are experiencing network service issues and call failures in global cities, the problems can be addressed in-country, without opening a trouble ticket with respective telecom carriers. Instead, these corporations can turn to a testing provider like Global Telecom Testing.

Global Telecom Testing was founded specifically to address the lack of worldwide live, in-country telephone number testing. Global companies that rely on global conferencing for day-to-day operations can experience call failure rates as high as 40 percent, which wastes valuable employee and executive time every day. With budget pressures already in place, a service to streamline costs that cannot deliver on those cuts quickly loses value.

To perform quality number testing, GTT uses humans, located in cities around the world, to make live, outbound originating calls to the company’s international numbers. In this process, the numbers are tested for integrity and reliability prior to scheduled call times. The company builds it reputation on the promise that only humans – not computers – can perform a comprehensive trial of the exact numbers that the corporation’s employees and executives will be calling.  

“Detection of service failure is key to our customers as it helps to reduce lost time, lost revenue and lost productivity,” said Stephen Levenson, GTT vice president. “During test calls, GTT’s assets also listen to the message that callers will hear, note if instructions are in the appropriate language and verify the access codes and the quality of the audio.”

GTT offers a comprehensive Quality of Service process that is also available for ITFS, UIFN, VoIP and DID networks. As companies continue to rely more and more on conferencing solutions to drive productive communications, the demand for GTT services is likely to grow.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Marisa Torrieri


 
 
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