File Access

JAGTAG, a download-free mobile 2D barcode solution that delivers optimized multimedia to standard phones and smart phones, was selected by Toyota for its latest mobile marketing campaign at Giants Stadium.

The program used JAGTAG mobile 2D barcode technology for its fans to receive a multimedia message from star quarterback Eli Manning and also click through to the GreatTimetoSign.mobi site.

JAGTAG allows users to use their phone to request and receive multimedia content such as video, audio, pictures, text and more, sent immediately to their phone.

It is a media capable of delivering multimedia content to a mass mobile audience and reportedly, the first mobile media in the world to combine Multimedia Messaging (MMS) and 2D barcodes. As a consumer-initiated media, JAGTAG enables consumers to request and instantly receive on-demand digital content directly from a brand’s print ads, out-of-home, point-of-sale, direct mail, sales collateral, packaging, products and physical structures.

Fans at Giants Stadium received handouts with the JAGTAG mobile 2D barcode from Toyota street teams, to promote its “It’s a Great Time to Sign” campaign. Consumers could take pictures of the JAGTAG with their camera phones and then receive video messages from Eli Manning. The campaign achieved a 9.2 percent fan engagement rate.

“JAGTAG is dedicated to delivering a better mobile experience and new opportunities for marketers to reach a mass audience through innovative advertising without any downloads,” said Dudley Fitzpatrick, CEO of JAGTAG. “For Toyota, leveraging JAGTAG in their latest campaign created an opportunity to extend both the reach and interactivity of their print promotion.”

“For Toyota, mobile marketing is an important channel to engage with consumers when and where they to want interact,” said Bob Cotter, Management Director at Saatchi & Saatchi. “JAGTAG offered Toyota the chance to provide a more interactive experience and include more dynamic content such as branded video clips that help consumers deeply engage with the brand.”