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Broadcom Corporation (News - Alert) has joined the WirelessHD consortium as a promoter company in a bid to help enable wireless connectivity for streaming high definition (HD) content between consumer electronics devices and displays.

 

In its role of a promoter company, Broadcom will aid in the positioning of WirelessHD as a leading organization for the advancement of standards used in the wireless home audio and video technology space, by developing advanced solutions that will reduce the cost of wireless video distribution.

 

Dan Marotta, senior vice president & general manager of Broadcom’s Broadband Communications Group said that their company is pleased to support the WirelessHD consortium as a promoter company and recognizes the importance of creating an industry-led effort for a next generation wireless digital network interface specification that enables the seamless delivery of voice, video, data and multimedia.

 

As the wireless digital interface that combines true uncompressed high definition video, multi-channel audio, intelligent format and control data, and Hollywood approved content protection, Broadcom looks forward to working with the WirelessHD consortium to achieve the goal of providing consumers with a quick, simple and secure way to connect and transmit HD content among a wide range of digital devices.

WirelessHD is focused on the advancement and enhancement of the WirelessHD standard, which has specified the unlicensed, globally available 60 GHz frequency band to enable wireless uncompressed high definition, high-quality video and data transmission. A high-speed wireless digital interface provided by WirelessHD will enable customers to simply connect, play, transmit and port their HD content in a secure manner at speeds as high as 4 Gigabits per second (Gbps) in real time, said the company.

Noting that Broadcom has been a long time proponent and leader in the standardization and certification of a variety of communications technologies, John Marshall, president and chairman of WirelessHD said that their experience and diversity of product categories will help the consortium in achieving a widely implemented and interoperable standard.

Stating that Broadcom’s wired and wireless technology expertise at the communications core level provides additional synergies that will provide more reliable and robust communications between WirelessHD-enabled devices, Marshall expressed their excitement to work with Broadcom to reinvent the way consumers access, control and experience their multimedia content.

Broadcom said that the WirelessHD solutions will be first targeted for builds into HDTVs as well as a variety of fixed location and portable audio/video (A/V) devices. Thanks to the availability of high definition wireless connections, cables, switches and other complexities traditionally required to support HDTVs, HD disc players, digital video cameras and game consoles are eliminated. Consumers are thus free to position WirelessHD-enabled devices anywhere in a room.

Broadcom believes that with WirelessHD audio and video links, installing home theater systems will be dramatically simplified and the traditional need of locating devices in close proximity to the display will also be eliminated.

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