Unified Communications Featured Article
August 21, 2008
NetQoS Architect Discusses Unified Communications
Performance-first network management means flipping the status quo of fault-based management on its head and unlocking the intelligence needed to quantify network and application performance. That’s what NetQoS (News - Alert), Inc. says it’s all about. They offer a comprehensive network performance management suite that includes the expert capabilities, workflow, and integration required to optimize application delivery, solve problems faster, mitigate the risks from change, and make smarter infrastructure investments. I recently had the opportunity to interview Jeff Hicks (News - Alert), a software architect at the company, who will be speaking at the ITEXPO, held Sept. 16-18 in Los Angeles.
RT: What has been your company’s biggest achievement in 2008 so far?
JH: Our biggest achievement in 2008 so far has been the continuation of our tremendous growth, precipitated in part by the introduction of NetQoS VoIP Monitor last year. We have now had 29 consecutive quarters of double digit revenue growth. We are rapidly signing on new customers and surpassed the 900 customer mark this year. More than half of those customers now own more than one product, demonstrating the viability of our integrated approach to network and application performance management as manifested in the NetQoS Performance Center.
RT: What can we expect to see from your company for the next 12 months?
JH: NetQoS puts performance first to help our users manage the complexities of today’s converged networks. Over the next 12 months, we will continue to innovate around our collection and integration of data from all relevant sources, including flow data, response time, SNMP, and VoIP traffic. This is essential for truly measuring and analyzing performance. Our passive methodologies drive down the cost and difficulty of obtaining this data. By improving our ability to analyze and present the data, we help our customers do their jobs even more efficiently and confidently, whether that’s troubleshooting, monitoring service levels, or planning for change.
RT: How do you see the communications market evolving?
JH: VoIP is no longer a question mark but a building block for any Unified Communications (News - Alert) strategy. Desktop video conferencing will be deployed more widely as video quality improves and companies look to reduce travel expenses.
RT: What company made the biggest contribution to communications this year?
JH: It’s hard to pick, but both Cisco and Microsoft (News - Alert) have contributed greatly to Unified Communications and provided solutions to help users communicate and collaborate more efficiently.
RT: What do you think the communications market might look like in five years?
JH: In five years, we won’t have separate communications devices. We’ll have a “communicator” that we take with us that allows for multi-mode communications wherever we may be, whether that’s at the office, at home, or in transit.
JH: The session that I’m presenting is about Network Management & QoS. We’ll focus on Unified Communications Management and how attendees can manage the quality of experience of UC applications like presence, SIP messaging, voice, and video. Any time you deploy new applications on your network, it’s important to take a step back and make sure that the new applications not only perform well, but that they don’t impact your existing applications.
RT: What type of attendees do you think should come to your session?
JH: Come to my session if you are interested in learning more about Unified Communications, how to manage it, and how to make it perform well on your network. If you are in any way responsible for application delivery or network management, then check out my session for tips to make your job easier.
RT: Why should customers choose your company’s solutions?
JH: NetQoS offers the only comprehensive management suite that helps you manage all performance aspects of Unified Communications, including presence, voice, video, and SIP messaging. In addition to VoIP performance monitoring, the NetQoS Performance Center unlocks the intelligence needed to quantify network and application performance across an entire organization with end-to-end application response time monitoring, network traffic analysis, device performance management, and long-term packet capture and analysis. With information tailored to the needs of network engineering, operations, and management, NetQoS products help IT organizations optimize the network infrastructure to deliver consistently high-service quality to end users and contain costs.
RT: Please make one surprising prediction for 2009.
JH: Increased deployment of UC video applications will create bandwidth shortages and cause nightmares for network managers.
Rich Tehrani is President and Group Editor-in-Chief of TMC. In addition, he is the Chairman of the world�s best-attended communications conference, INTERNET TELEPHONY Conference & EXPO (ITEXPO). He is also the author of his own communications and technology blog.
Edited by Eve Sullivan
TMCnet LOGIN
SUBSCRIPTIONS
By 

