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Unified Communications Featured Article

January 29, 2008


INX Deploys Unified Communications and Wireless Mesh Mobility Solution for Subaru of New England


Houston-based INX (News - Alert) announced today that it has begun deploying a wireless mesh mobility component of a unified communications solution for Subaru of New England.


Subaru of New England, the franchise ownership for all Subaru dealerships in New England, said it expects the new communications solution to dramatically improve customer service for its client base across multiple dealerships in the South Boston area.

“The automotive retail sales business is extremely competitive. One means of staying ahead of the competition is the effective employment of technology,” Howard Eddy, chief information officer for Subaru of New England, said. “In this particular case, a wireless network allows all of our retail employees to be able to answer the all-important customer phone call – whether it’s an inquiry on purchasing a car, ordering a part, or scheduling a service appointment – no matter where the employee happens to be on the dealership lot. With advanced technology, our retails stores are always one-step ahead of the competition.”

Subaru of New England selected INX to design and deploy a unified communications solution that would enhance the customer experience by leveraging customer service oriented applications and capabilities made possible by unified communications technologies.

INX began the project in 2007 by migrating Subaru of New England’s existing PBX (News - Alert) technology to a Cisco Systems-based unified communications solution including over 700 Cisco IP Phones at five dealerships and the Subaru of New England corporate office. The solution utilizes Cisco (News - Alert) Call Manager, Cisco Unity unified messaging, Cisco Call Center Mobility, Call Recording as well as Cisco Unified Applications Environment, an advanced development tool that Subaru of New England will leverage to provide automatic notification to customers when service tickets are completed.

Subaru of New England further extends the unified communications capability with the deployment of a wireless mesh solution begun early in 2008 that provides increased indoor and outdoor mobility at the dealerships, allowing Subaru of New England’s representatives to be in contact wherever they are at any of the dealerships. The overall solution will also serve to enhance the more than 150 websites that Subaru of New England designs, develops, and hosts locally in its data center. The total solution is expected to be completely deployed by the end of February.

“INX, focused on bridging the gap between business and technology, is honored to be recognized by Howard Eddy as the partner of choice,” Dana Zahka, northeast regional vice president for INX, said.  “Howard Eddy, a true visionary in every sense of the word, empowered us to assist him in increasing Subaru of New England’s competitive advantage through business technology solutions that improve productivity, reliability and profitability. Subaru of New England is the leader in their industry and it has been a privilege to work with them on this momentous project."

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To see more of his articles, please visit Tim Gray’s columnist page.

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